Katamu is a popular fitness e-commerce brand, known for selling weightlifting belts with levers.
Their problem?
It was hard to source high-quality fitness content creators, who had the right aesthetics. Furthermore, to create storyboards and concepts that fitted their “high-price” products and positioned them as a no-brainer.
They were willing to reinvest profit into the marketing budget, and were already on a good trajectory, but needed the content to sustain the current scale.
We scoured our database of high-quality content creators, and found just the right fit for Katamu. We produced +80 creatives the first 2 months working together.
We created different types of UGC content with different storyboards, touching on common gym issues.
We also introduced how-to videos, to open up the funnel for beginner lifters, and fused it with AI to increase the output.
Katamu was already scaling beautifully as our partnership began, and needed a partner who could help them sustain their creative input, to maintain their scale.
Katamu went from doing $28k/month to doing $127k/month inside of just 5 months, having our creatives support them in their biggest month.
After split testing tons of angels, we found that native “POV Content” and the higher production videos performed the best, which was doubled down on.
Katamu have since brought creative production in-house, and throughout this process, we have consulted them and helped them install a powerful AI-leveraged production system, that could sustain the same creative production as working with an agency could.
