Gowish had an ambition of scaling their ads budget 300% leading up to Q4. The problem was, they couldn’t find any creative agency who could successfully deliver the amount of creatives they needed in a fast and efficient manner.
Gowish - also known as “Ønskeskyen” - were driving most App Downloads, through TikTok, which is quite known for its fast ads-fatigue. And not being able to have a partner who efficiently could deliver the amount and quality of creatives they needed was taking its toll on the management team.
They already knew what the issue was, and they identified it correctly: They needed new and better ad creatives, to support the scale which they wanted to hit. After working with several other creative agencies, and trying to bring it in-house, nothing was working. None of the other creative agencies were as reliable and able to help them reach target metrics.
2 months ago, we started working with Gowish and quickly identified the pitfalls they were falling into shortly after conducting our thorough creative analysis. We started iterating, and tapped into unused angels and storyboards, which was conducted in a Trial Packages of 10 new creatives.
Gowish’s modus operandi involved sampling a lot of different creative agencies, deciding on a longer-term collaboration from there, positioning us in a race with other creative agencies.
GoWish was exceptionally pleased with our onboarding, creative analysis, strategic approach, storyboarding, and production phases. Yet, as we're well-aware, the real metric of success lies in the performance of the creatives.
And the results?
The most bulletproof creatives they could have wished for. Hook Rate, CTR, and CAC all surpassed expectations, paving the way for scaling the ads budget.
And they did… The amount of new, solid creatives allowed them to scale their ad spend by +300%, reaching +5-figures in daily spend in a matter of weeks.
Our synergy with Gowish transitioned into a more engaging one, in which we started delivering +75 creatives/month.
We are still working with Gowish to this day, and are also taking care of the delivery of their content for 3-part collaborations. Performance keeps going in the right direction, and we look forward to continuing our relationships with one of the fastest-growing wishlist app brands and one of Denmark's next unicorns."
